Adam J. Peters

I’m not a journalist. I’m a founder who talks to other founders. I started building projects back when there was no AI. Everything was done by hand and knowing how to do it was worth more than it is today. I’ve spent years having these conversations, and there’s always, and I’m not exaggerating, something to learn. At some point I realized the ones that helped me would help other people too, so I started publishing them. And I keep at it despite AI, because even if knowledge is worth less now, experience is worth exactly what it always was. We all benefit from knowing what works, what doesn’t, and why. I still build my own stuff. It’s just not what the interviews are about.

Articles by this author

The Big Push: What Finally Made Founders Start

Most people who want to start a business never do. The ones who do can usually name a moment. Here is what those moments…
Boring Businesses That Make Money

Cleaning, pest control, HVAC, laundromats, storage and bookkeeping rarely make headlines. Here is why they keep working, and the catch in each one.
Starting a Business While Working Full Time

Building on nights and weekends is how many businesses begin. It works when you protect your time and energy and read your contract before…
Founder-Led Sales

Your first customers should come from you, not from a hire or an agency. Here is why, how to do it without a sales…
Subscription vs One-Time Payment

Recurring revenue or a single sale? How the two models compare, what the choice really depends on, and the US auto-renewal rules subscriptions must…
Free Trial vs Freemium

A free trial lends the full product for a while; freemium gives part of it away forever. How to choose, what each costs you,…
Founder Burnout

What burnout is, why founders are exposed to it, the signs to watch for, the changes that help and when it is time to…
How to Scale a Small Business

Scaling is growing without costs and effort rising at the same pace. Why systems come before hires, and what usually breaks first as volume…
How to Close a Business

Closing a business properly takes more than stopping work. Here is the US checklist, from state dissolution and final tax returns to employees, customers…
Lifestyle Business: The Third Option

A lifestyle business is built to fund the life you want, not to be sold or scaled. Here is how it differs from a…